Transcription factors: the high school guidance counselors of the cells

I was commissioned by the DeVal Lab at the Ludwig Institute in Oxford to create this little animation that explains very simply for a general audience how different transcription factors trigger cells to become either arterial or venous cells. The lab was an absolute dream to work with and the animation has been a lot of fun to make. And how lovely is it with the British-accented voiceover done by the client? People pay good money for that here!